Flying Objects Design Studio | Zekkert
58070
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Zekkert

Design strategy for Zekkert

Zekkert is a supplier of spare parts for passenger cars.

Our collaboration started in 2013 with the branding and packaging concept. The biggest challenge of the project was keeping the brand identity strong and coherent while dealing with an enermous variety of package dimensions. The packaging design standards we have developed ensure that all of the boxes look identical, no matter what measurements they have. Excellent readability of the labels were also an essential part of the design process to make logistics as easy as possible.

The design programme includes all of Zekkert’s packagings, digital materials, in-store items, delivery cars and a wide range of merchandising goods.

Zekkert is a good example of thorough design strategy that helps the company in many ways. From logistics to sales and marketing, functionalism and good design is rooted in the brand’s DNA.

Designers:

Andras Hunfalvi, Ferenc Laufer

Category:

Branding, Packaging